A Better Way…

Reflects our dedication to innovation, creativity, and DEIB principles, using fresh ideas and technology to craft unique, impactful, and efficient event experiences.

A bit about us…

We were founded in 2021 by Joseph Charlton.

Joseph has been in and around events for more than 15 years. He’s organised cozy meetings for small groups, and produced multi-location conferences for 30,000+ attendees. He has first-hand experience of the good, the bad and the ugly of the events industry. If you get in touch with us, you’re likely to meet him, as he’s very much ‘hands-on’.

Besides Joseph, we’re a tight-knit team of deeply experienced event strategists, creatives, planners, and managers. We’re proud to be based in Manchester and deliver events across the world. As an LGBTQ+ led company, we are committed to fostering a sense of belonging in everything we do.

Our values

The way we work is founded on:

Honesty

We believe in open communication, commercial transparency, and finding ways to challenge each other to do better.

Collaboration

We value deep collaboration in our team, with associates, partners and freelance specialists, and, most importantly, with our clients, their teams and customers. Everything we do is designed to make collaboration more rewarding and fun.

Caring

We care about our people, the partners who help us to make better events happen, the audiences we design for, and the clients who put their trust in us to deliver for them.

We are all about Transparency

> The expertise of a big agency with the personal touch of a boutique.
> What you see is what you get.
> We keep things simple: clear briefs, more conversations, fewer emails.
> Our tech makes things easier, not more complicated.
> With open-book accounting and real-time budgets, you always know where your money’s going.
> You can choose to contract directly with partners.
> And when it comes to talent, we tap into a trusted network of experts, partners, and freelancers.
> Plus, we track everything, so you’re clear on the results.

We put People First

> For us, it’s all about the audience—better experiences lead to better results.
> We collaborate closely with our clients, offering both the strategy and execution needed to bring great events to life.
> We thrive in environments where people feel safe to speak up and challenge each other.
> Sure, we love new trends, but only when they help us craft the right experience for your audience.
> Our goal is to help you build a sense of belonging by designing inclusive events, with practical ways to keep your audience involved, from start to finish.

We’re
Reimagining

> What works today might not work tomorrow, so we're constantly seeking new approaches.
> Our past experiences help us ask the right questions, and together with you we will find the best answers.
> Clients don’t just come to us for event delivery—they rely on our strategic thinking and creative ideas, and the positive energy we bring to any project.
> We believe there’s a huge opportunity to turn DEIB, circular design, and sustainability thinking into everyday practices—elevating audience experiences and delivering better business outcomes. We’re here to make it happen.